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Wednesday, May 15, 2013

SEO (Search engine optimization)

In general, users do not make much use of the lists of favorites or bookmarks browsers provide systems and rarely directly typed the URL of the page you wish to go, because he might not know it.

Given this dynamic, web positioning strategies are critical . Since on the other hand, after a search of less than 40% of Internet users reached the second page of results that provides a search engine, and only 10% check to the third. This is where it is clear the need to achieve visibility and to achieve this we need to think like search engines to better communicate with them.

Google, Yahoo, MSN and company order their results through mathematical algorithms that undergo analysis hundreds of factors. Each company uses a different formula and the idea is not decipher.

The answer lies in the SEO.SEO is the acronym for "search engine optimization (Search Engine Optimization) or" search engine optimizer "(Search Engine Optimizer), which gives us a series of clues and techniques to interpret the mode of operation search engines.

1. Content :-
What users see vs. what are the search engines. Users can watch and / or read the website but search engines can only read the programming code with which they are developed and, even today, still can not read them all equally, for example, Flash has recently joined Google results but can not be optimized as HTML.

Graphics, sounds and videos are part of a page that search engines can not decipher it is for this reason that the positioning work is based on HTML tags and text.

2. Indexability :-
This concept refers to the ownership of the page to be properly indexed by search engine robots, allowing access to all corners, facilitating navigation and showing all its contents clearly. 

The meta tags :
The Meta Tags are code in the header is not visible on screen when displaying the page. There are several types of Meta-Tags and they do a description of the content and features we want that 
search engines take into account.

This tag is only necessary if you want that page is not indexed in search engines. 
Meta Description: 
This tag is important because it allows us to make a more profound than in the title, which we refer to the page content. 

Meta Keywords : 
Perhaps the most important, she put the key words through the schools want this page to be found on search engines. Any other Meta tag is not considered by most search engines, only for some very specialized. It is noteworthy that Meta tags are not a magic solution to position a site in search engines, you must use all the techniques to be successful. 

There are two main factors that influence the rankings of your web pages. This typically includes:
1. On Page Optimization, and 
2 Off Page Optimization.

1. On Page Optimization:-   On Page Optimisation is optimising your website in a way that it can rank better in search engines and improve visitor satisfaction. One must take care about website user interface which should be always targeted for visitors not for search engines. 

What are most important Methods for On Page Optimization? 
Here are few things to do for on page optimisation.
  • Keyword Research and Analysis
  • Title Tag (Page Title Optimisation)
  • Page Specific Meta Tag Creation
  • Alt Tag Optimization
  • Anchor Text Optimization
  • Keyword Density
  • Content Placement
  • Implementation of 301 Permanent Redirect
  • Implementation of Google Analytics
  • Submission of XML Sitemap
  • Search Engine Verification from Google, Yahoo and MSN
  • Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)
  • Creation of Proper Link Structure
  • Creation and Submission of ROR.xml
  • Creating microformats like hcard integration, hrview integration, vCard integration.

2 Off Page Optimization:-    Off Page Optimisation is work that you undertake outside of your website to improve your seo rankings and visibility for your customer. Off Page Optimisation is more focused on digital marketing of your website over internet.

What are most important Methods for Off Page Optimization? 
Off Page Optimization is usually consist of different link building methods.
  • Directory Submission
  • Blog Posting
  • Social Bookmarking Submission
  • Article Submission
  • Press Release Submission
  • Forum Posting
  • Affiliate Marketing
  • Blog Commenting
  • Review Posting
  • Rss Feed Submission
  • Video Submission
  • Link Wheel
  • Social Media Optimization
  • Css Submission
  • Profile Creation
  • Blog Hosting
  • Footer Links

SEM (Search Engine Marketing)

The engine Marketing SEM search (Search engine marketing) is the set of marketing activities to achieve 
certain objectives in the search engines (Search engine: search engines), both by improving the visibility of a website among the results of organic positioning, both the purchase of sponsored links or the mixture of both strategies or other campaign-related advertising and pay per click circuits. 

The SEM is a set of methodologies aimed at improving the ranking of a site in the pages of the search engines or, in any case to improve accessibility through search engines. The SEM (Search engine marketing) also refers to the profession and work undertaken by consultants SEM optimization projects have websites of their clients in order to improve 
the number of visits and outcomes or the planning of campaigns advertising based on keywords. 

The objective of search engine marketing SEM are
  • Increased visits to obtain
  • Increase the skills of the users of a particular website
  • Increased contacts
  • Increased sales
  • Search and investigation of new potential customers
  • Growth of the mark
  • Strengthened brand or website

Benefits of Search Engine Marketing (SEM)
  • Increase brand awareness and brand equity of product.
  • Increase Visibility - Increase in web site traffic.
  • Advertise to an audience that's already interested in you.
  • Increase in targeted leads.
  • Target your ads to users based on languages and locations.
  • Competition advantage - Marketers can enable users to select their product over their competitors.
  • Greater ROI—Compared to other advertising media, paid search strategies are more efficient.

Benefits of SEM Advertising Pay Per Click Management (PPC) - The Fastest Way To Get Qualified Leads 
Paid search is a viable Internet marketing strategy offering business a great flexibility and control in their advertising campaigns. It can be implemented as a temporary, seasonal or long-term strategy and monthly budgets can be closely monitored and controlled. It is about ensuring that through 
your Search Engine Marketing efforts you will deliver to the right person, the right message and the right experience at the right time.

The Google Adwords program is currently the largest paid search network and provides advertisers the opportunity to display their advertisements in the sponsored listing of the Google search engine and other Web sites. The Yahoo Sponsored Search program offers many of the same features as Google's AdWords program.

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